MIPTV Spotlight: Mattel Creations

CANNES: Barbie and her fun-loving sisters are featured in Mattel’s new animated comedy series Barbie Dreamhouse Adventures.

“For years we’ve been asked by buyers to have a series for Barbie and now it’s here,” says Alex Godfrey, the company’s director of content distribution, home entertainment and new media distribution. “This is a fantastic show with humor, fashion and everything that Barbie stands for—sure to delight audiences around the world!”

Mattel is also promoting Enchantimals, about a group of girls who live between the human and animal worlds. “This is a beautiful, magical and imaginative special that will strike a chord with young audiences,” says Godfrey. Another highlight is Turning Mecard, which follows the story of a boy as he discovers he has powers that come from within.

“We’re always interested in hearing from new partners,” adds Godfrey.