Bravado Signs On as Odd Squad’s Canadian Licensing Agent

TORONTO: Sinking Ship Entertainment has appointed Bravado as licensing agent for the kids’ series Odd Squad in Canada.

Bravado Canada, a division of Universal Music Canada, will be responsible for managing the brand’s extension into all merchandise categories in the country. Odd Squad airs in Canada on TVOKids and Yoopa. In the U.S. it broadcasts on PBS Kids.

The comedy follows two kids working at a high-tech organization that is run by children and investigates odd things. The show helps youngsters become familiar with and master key math concepts. The series is a co-venture with The Fred Rogers Company.

“The Bravado Canada team is proud to have Odd Squad as part of our roster,” said Hong Pham, associate manager of licensing at Bravado. “We are eager to start building new and exciting partnerships around this growing brand.”