ATF Spotlight: Mattel Creations

SINGAPORE: At ATF, Mattel Creations is promoting recognizable brands and new properties.

The company is presenting the 21st season of Thomas & Friends, as well as a new 70-minute movie, Journey Beyond Sodor, which it is distributing throughout the Asia-Pacific region. Also on the ATF slate are several Barbie titles such as Barbie Dreamhouse Adventures and Barbie Dreamtopia. Grace Chan, the commercial director for content and experiences at Mattel Creations for the AsiaPac region, says the company aims to expand the “popularity of this brand in the business.”

Mattel Creations is also launching several new shows, including “the number one boys’ animation brand from Korea, Turning Mecard,” Chan says. “We are bringing this boys’ action animation not just to APAC, but worldwide too.”