New North American Licensees for Kate & Mim-Mim

LONDON: FremantleMedia Kids & Family has inked a number of new licensing deals in North America for the popular preschool series Kate & Mim-Mim, which recently kicked off its second season in the U.S.

The Bentex Group and its divisions—Dreamwave, Extreme Concepts and H.I.S. International—have signed on for girls’ sportswear, including sets, separates, dresses, tees and swimwear in the U.S. Global Brands Group’s AME is on board for sleepwear in the U.S. and Canada. Other new licensees include Cardinal Industries for games and puzzles; Jay Franco for bedding, bath and beach; and JCP Live Productions for live events and costumed character appearances.

“With universally cherished themes such as girl power, creative play, imagination, humor, adventure and problem-solving, Kate & Mim-Mim has proven to be a huge success on television,” noted Andrea Brent, the senior VP of licensing and franchise management for FremantleMedia in North America. “We are excited to announce our new licensed partners and offer consumers more ways to engage with the brand.”