MarVista Appoints Yo-Kai Watch L&M Agent in LatAm

LOS ANGELES: MarVista Entertainment has tapped Tycoon Enterprises as the pan-Latin America licensing agent for Yo-Kai Watch.

Tycoon Enterprises is developing a strategic licensing and merchandising program in the region based on the franchise. Tycoon will build on the brand’s multimedia and cross-platform identity, with categories such as toys, apparel, accessories, school supplies, electronics, collectibles, novelty and publishing. The program will begin to roll out this holiday season, continuing into early 2017.

MarVista acquired all Latin American rights to the hit property, which includes an animated TV show and all licensing and merchandising rights, from Level-5 last year. Yo-Kai Watch is slated to launch on Disney XD in Latin America on June 13.

“With its groundbreaking success in Japan and significant expansion into Europe and the U.S., Yo-Kai Watch shows no signs of slowing down, and we are excited to collaborate with Tycoon to bring this innovative franchise to Latin America, and introduce kids to the Yo-Kai Watch craze, which we anticipate will be the next retail sensation,” said Fernando Szew, the CEO of MarVista.

Elias Fasja, the president of Tycoon Enterprises, commented, “Yo-Kai Watch is such a fun show with an original story that combines all the factors to create success—engaging stories, quirky humor, fantastic creatures and more—and we are delighted to partner with MarVista on this adventure, as the licensing agent across our region. With the plethora of creative assets, we have the capability to create an extensive line of engaging products and exciting consumer promotions.”