9 Story Grows Licensing Program for Karma’s World


9 Story Media Group and Karma’s World Entertainment have expanded the licensing program for the animated children’s series Karma’s World.

9 Story Brands, 9 Story’s dedicated consumer products and brand management division, has inked a slew of deals for new product extensions for Karma’s World. New partners include Rubies (Halloween costumes), Accutime (watches), Sunstaches (vision), Sprayground (co-branded bags/backpacks), Trends (posters and stickers), ISlide USA (print-on-demand footwear), Prime 3D (lenticular puzzles), Zak Designs (drinkware, dinnerware and flatware) and IG Design Group (Valentine’s Day cards and Easter seasonal products).

With the new partners on board, Karma’s World now boasts over 40 licensees across multiple product categories, including global partnerships with Mattel, Scholastic and Universal Music Group. Additional licensees previously announced include Isaac Morris, Hybrid Apparel, Franco Manufacturing, KIDdesigns, Crayola, Ground Up International, Fashion Angels and more.

Karma’s World follows 10-year-old Karma Grant, an aspiring musical artist and rapper, with each episode featuring hip-hop music, streetwear fashion and original choreography. The series focuses on themes of self-expression, identity, leadership, creativity and the importance of community. Karma’s World premiered globally on Netflix on October 15, 2021. Its second season launched in March 2022, and a third season is coming soon.

Kyra Halperin co-VP of consumer products at 9 Story Brands, said: “We are so excited to welcome new partners to the program. We’re confident that the groundbreaking innovations and never-before-seen products that each new partner offers will help bring the story and messaging of Karma’s World to life in new and exciting ways. We’re happy to be sharing this news during the Licensing Expo to kick off these amazing new partnerships and celebrate a product line that will help empower kids across the globe to be their best, most authentic selves.”