8 Lions Teams with Lupus Films for The Hive YouTube Strategy

8 Lions Entertainment has partnered with Lupus Films to launch, manage and grow the global YouTube presence of the preschool animated series The Hive.

As part of the rollout, 8 Lions will launch and manage English, Spanish, Brazilian Portuguese, French and German channels for The Hive, in addition to rolling out multilingual audio tracks in Arabic, Turkish, Polish and Italian.

“Lupus Films is one of the U.K.’s most respected independent animation studios, with a reputation for beautifully crafted and emotionally resonant storytelling,” said Jiella Esmat, founder of 8 Lions Entertainment. “We couldn’t be more excited to collaborate with such an inspiring and talented team, bringing their beloved property to global audiences on YouTube, and contributing to the longevity of The Hive.”

Camila Deakin, co-founder of Lupus Films and one of the producers of The Hive, added, “We are really excited to be working with Jiella and her team at 8 Lions. Their knowledge and experience in the field of building brands on digital platforms is exceptional and will really allow us to take our beloved IP to new audiences and build valuable commercial opportunities, which is vital in today’s competitive market.”