100% Wolf Gets New Licensees


Studio 100 Media has signed new licensees for 100% Wolf, including Joy Toy, which is set to present a collection of plush figures based on the series’ animal characters.

The product range also includes lamps and lights, from torches to night lights, as well as ceramic products. Additionally, SkyBrands will create various textile products, such as bed linens, pillows and sleeping bags, as well as clothing for children. As an apparel partner, Spreadshirt will focus on T-shirts, hoodies, long sleeves and bags. All three agreements, which are valid for several years, will cover the German-speaking territories.

100% Wolf tells the story of Freddy Lupin, the heir of a family of noble werewolves, who can’t wait to be a werewolf himself. When the time finally comes, Freddy’s first transformation doesn’t go according to plan; instead of an impressive werewolf, he turns into a little yapping pink poodle.

100% Wolf is based on the Australian children’s novel of the same name by Jayne Lyons. Currently in production, the TV series 100% Wolf—Legend of the Moonstone has been commissioned by ABC (Australia) and Super RTL (Germany). The 100% Wolf feature film has just been completed. The Australian animation studio Flying Bark Productions, part of the Studio 100 Group, is the producer of both formats. Constantin Film has acquired the rights to the theatrical film for the German-speaking countries.

Gerd Russwurm, head of licensing at Studio 100 Media, said: “100% Wolf as a film and as a series is a unique action-adventure comedy format which takes up the trend theme ‘mystical creatures’ in a very funny way. It presents original, lovable and cool characters—and at the same time conveys a socially important message: Heroes come in many forms! That’s why we are especially pleased to have gained further strong partners like SkyBrands, Spreadshirt and Joy Toy, who have joined our other partners from the outset such as Blue Ocean Entertainment and Ravensburger Verlag.”