ZDF Studios to Celebrate Ten Years of Cash or Trash


ZDF Studios and Warner Bros. International Television Production (WBITVP) have set plans to celebrate ten years and ten local adaptations of Cash or Trash at the London TV Screenings on March 2.

This year alone, a new adaptation will debut in Morocco (2M) and new episodes will premiere in Austria (Servus TV), Greece (Star Channel), Germany (ZDF), France (France 2), Italy (Discovery), Poland (Polsat) and the U.K. (BBC One). In addition, Slovakia’s Markiza TV and the Czech Republic’s TV Nova have secured the rights for their territories.

Actor Nigel Havers, host of the BBC One adaptation known as The Bidding Room, and journalist and TV presenter Sophie Davant, host of the French adaptation known as Affaire Conclue, will join WBITVP and ZDF Studios at the London TV Screenings.

“From the very start, we have been working very successfully with the experienced team from Warner Bros.,” said Sylvia Brucker, director of entertainment at ZDF Studios. “In addition to the worldwide distribution of the finished episodes, VOD, licensing and merchandising rights, we are pleased to be able to offer a popular antique show format from ZDF, which perfectly complements our format catalog. The idea of Cash or Trash has a proven success record and is attractive and adaptable worldwide.”

Andrew Zein, senior VP of creative, format development and sales at WBITVP, added, “We’re thrilled to be celebrating a decade of success for Cash or Trash. The longevity of this program, its continued presence at the top of ratings lists and its ability to generate international editions for daytime and prime time are testament to its enduring appeal. We also have the pleasure of being joined at the Formats Showcase by Nigel Havers and Sophie Davant, and we are looking forward to hearing from them about how the promise of hidden treasures and the thrill of a bargain continue to entice viewers and participants alike.”