World of Wonder Readies Drag Race Sweden


World of Wonder’s entertainment reality format Drag Race is set for a local version in Sweden.

Produced by Mastiff AB in conjunction with World of Wonder Productions, Drag Race Sweden will premiere exclusively in Sweden on SVT and on WOW Presents Plus in the U.K., U.S. and select territories worldwide.

Randy Barbato, Fenton Bailey, Tom Campbell and RuPaul serve as executive producers on Drag Race Sweden. The host, judges, cast and premiere date will be revealed at a later date.

Drag Race Sweden joins existing versions in Thailand, the U.S., Chile, Canada, Holland, the U.K., Spain, Australia and New Zealand, France, the Philippines and Italy.

The deal for Drag Race Sweden was brokered by Passion Distribution.

Bailey and Barbato, co-founders of World of Wonder, said: “Drag Race and the art of drag are worldwide phenomena that continue to attract global viewers, so we are thrilled to introduce a fierce new group of queens with Drag Race Sweden. As our drag family continues to grow, we look forward to watching these new queens sashay onto our screens.”

Markus Sterky, from SVT’s program director’s department, said: “We recognized many years ago that Drag Race has such strong public-service values in its DNA, and it is also impressive how genuine the commitment to diversity is from the distributor and format owners. Bringing this production to Sweden makes me very proud. It is a bold, different, funny and important show, which really can change people’s lives—what more can you want from a format?”

Nick Tanner, director of sales and co-productions at Passion Distribution, said: “We are delighted to collaborate with SVT, Mastiff AB and World of Wonder to bring the Drag Race format to Sweden. We are very proud of the global success of the Drag Race franchise, which has now been adapted in over ten countries.”