Video Interview with WDRmg’s Stefanie Fischer & Nicole Offergeld

Stefanie Fischer, the head of content at WDR mediagroup (WDRmg), and Nicole Offergeld, the company’s sales manager for international, share with TV Formats what genres they’re looking for at the moment to complement the supply of tried-and-tested content coming from WDR.

While WDRmg does represent programming from the German public broadcaster WDR, the company is looking to make a name for itself as a go-to supplier of content from various well-known independent producers and production companies. Alongside kids’ programs, WDRmg has been steadily building up a slate of formats, with offerings that range from the food-based factual series My Garden on a Plate to the scripted comedy Suck It Up!