VIS Distribution Takes Make or Break to Sweden

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ViacomCBS International Studios (VIS) Distribution has inked a format sale with SVT in Sweden for Make or Break, marking the first time one of its reality formats has been commissioned by a public broadcaster in the Nordic region.

Following an option deal struck with the Banijay company Mastiff, the Swedish version of Make or Break, titled Vi eller Aldrig, will broadcast on SVT Play starting July 13. Following SVT’s pickup of the format, Banijay has also optioned Make or Break across the rest of the Nordics and the Netherlands.

Created and produced by VIS, Make or Break first launched on Channel 5 in the U.K. in 2017. The format sends eight young couples, each at a crossroads in their relationship, on a tropical paradise retreat. Throughout their stay at the retreat, the couples take part in workshops, challenges and sex therapy sessions designed to give them a deeper knowledge of themselves and each other to decide if they should commit long-term or break up.

Laura Burrell, VP of international formats at ViacomCBS International Studios Distribution, said: “Our first-time sale of a reality format to a public broadcast partner in the Nordics is a testament to the strength and versatility of our format portfolio. Our best-in-class unscripted library has something for everyone. We are delighted to be partnering with SVT and Mastiff on this dynamic format, as we continue to expand our format sales footprint around the world.”