Media Ranch’s Sophie Ferron

With its Horsepower incubator, Media Ranch has been supporting the development of brand-new unscripted TV formats ready for export. Its partners in the initiative include TF1 Group, La Fabrique des Formats and Quebecor Content, and the Horsepower moniker is becoming a brand unto itself. There are plans for an international edition on the horizon, says Sophie Ferron, founder and president of Media Ranch.

In this video interview, Ferron talks to TV Formats about the labor of love that is the Horsepower incubator and discusses trends in the unscripted format space. She also touches on the strategy for growing the company’s catalog and the current climate for paper formats.