ViacomCBS & Lost Art TV Ink Format Pact

ViacomCBS’s US MTV Entertainment Group (formerly Entertainment & Youth) has tapped Lost Art TV to source new formats for its portfolio of brands, including MTV and Comedy Central.

The deal has a focus on comedy and unscripted formats. Lost Art TV has worked with such companies as UKTV, NBCUniversal, ITV Studios and NENT Group to help to secure and roll out format brands such as Steve Backshall’s Undiscovered Worlds, Taskmaster, Dynamo: Magician Impossible, Love Island, I’m a Celebrity Get Me Out of Here and Come Dine with Me.

“MTV Entertainment Group is always exploring new formats that reflect and amplify the cultural and social zeitgeist,” said Lily Neumeyer, executive VP of development for MTV Entertainment Group. “We’re delighted to tap into Lost Art TV’s high level of expertise in sourcing formats and their long-standing relationships in all corners of the world.”

“There’s been a real boom recently in unscripted format development, driven by an increased demand for formatted shows from both linear channels and streamers,” said Meredith Coral, managing director and founder of Lost Art TV. “We can’t wait to start exploring what’s out there in comedy and unscripted in every global market, and start delivering fresh new formats back to MTV’s suite of brands.”