TV Formats Screenings Festival: MBC

Korean broadcaster MBC, which originated the megahit The Masked Singer, is highlighting the competition/game-show format Keep Talking, I Love It in the TV Formats Screenings Festival.

“Keep Talking, I Love It is a storytelling battle among eight contestants: the ‘tongues fighters,’” explains Jean Hur, director of format sales. “They go into an MMA fighting ring and unfold their original stories. Each story is halted at its climax, and the 100-member audience votes for a story they wish to listen to further.”