The psychological adventure format The Traitors launched its U.S. version earlier this month on Peacock. Following the runaway success of the U.K.’s own treatment of The Traitors on BBC One and BBC iPlayer, the BBC has acquired the rights to the American show as well. The format, distributed by All3Media International and created by idtv, has also sold to HBO Max in Spain, among other international broadcasters and streamers.
The nail-biting format is filled with treachery and deceit, as it sees strangers gather at a beautiful castle location—with traitors among the group—to play the ultimate game of detection, backstabbing and trust.
Marc Pos, creator of The Traitors format and chief executive at idtv, talks to TV Formats Weekly’s Mansha Daswani about the keys to casting in this format, how to innovate season after season and adapting for streamers versus linear channels.