The Stupid House Chosen for MIPFormats Pitch


The Stupid House has won this year’s MIPFormats Pitch, sponsored by ZDF Studios, which was moderated by World Screen‘s Kristin Brzoznowski this afternoon.

From Chulapo Pictures, the reality show sees celebrities who have undergone IQ tests playing dumb to avoid elimination, as kicking out the smartest ones means more jackpot cash. The last one standing donates the final sum to their chosen charity. At today’s pitch, the winning amount of €2,000 was presented to Sergio Lopez, development producer.

In addition to the financial contribution of €2,000 for development, the winner receives complementary accreditation to a future MIP Market and access to coaching and mentoring expertise from within the ZDF Studios Group over the next year.

The Stupid House beat out the factual entertainment format 25 (LGH Entertainment, pitched by Lasse Hallberg), which puts the physical and cognitive abilities of 25 people against that of the average 25-year-old; the factual reality format A.I. of the Beholder (David Tobiasz), in which real people seeking change let a custom AI bot named “Pandora” make all their life decisions for them for 30 days; the game show Unknown Champions (Philipp Sindermann), following as celebrities choose candidates from a conveyor belt to play on their behalf knowing nothing about them but their appearance; and Villa Incognito (Tuvalu Media, pitched by Melle Grannetia), which uses state-of-the-art prosthetic makeup to disguise celebrities sharing a house together.

The pitches were judged by Ralf Rückauer, VP Unscripted at ZDF Studios; Siobhan Crawford, head of content and founder of Glow Media; Julien DeGroote, executive VP, head of content development and international at TF1; and Ella Umansky, VP of format acquisitions at ITV Studios.