The Love Trap Licensed by TF1

All3Media International has sold its new dating show The Love Trap to TF1 for a local French version.

In The Love Trap, ten women do all they can over a series of dates to win the affection of one single man. In a twist, only half of the women want to win the bachelor’s heart; the other half want to stay in the game to be one step closer to winning a big cash prize—and neither the audience nor the bachelor know which is which.

The TF1 deal comes ahead of the show’s domestic launch on Channel 4 in the U.K. The original U.K. version is created and produced by Great Scott Media. In France, it will go straight into a series production for TF1’s channel TFX.

All3Media International’s Graham Spencer said: “The French know the delights and perils of dating—and this show highlights both of those aspects in abundance! We are delighted that the show has been acquired by such a prestigious broadcaster—it’s a testament to its approach on a classic theme.”