The Legend Drums Up Strong Interest for Global Agency

CANNES: Following its world premiere last night in Cannes, the new Global Agency format The Legend has generated interest in a number of international markets.

France, Turkey, China, India, Philippines, Thailand and Indonesia are some of the first countries that want to ink a deal for the new hit format, according to Global Agency. The singing competition puts the power in the hands of the contestants, so that they can write their own destiny.

Izzet Pinto, creator of the format and CEO of the Global Agency, said: “One of the main reasons that I feel so confident about The Legend is that I presented it to many famous format creators and all of them were left in awe from the very beginning. They believe this is the next big show everyone has been waiting for. I heard the same thing and saw the same reaction from many different people, including respected creators, so I have come to believe in it even more. In all the talent shows up to now, we have seen either the audience or the jury deciding on the contestants’ fate. But in this format, we let the contestants themselves decide their fate. The contestants will decide to challenge themselves or not. We have an audience and we have a jury, but the decision makers for elimination are the contestants themselves. The show already had interest from broadcasters and production companies in Germany and Spain before its launch. The world premiere of The Legend at MIPFormats showed us how right we are to believe in our format. Many significant buyers including France, Turkey, China, India, Philippines, Thailand and Indonesia wanted to learn about it in depth after the session. We are looking forward to having the show on air in at least 7 to 8 countries during the next 12 months and 22 to 25 by the second year. I think our format will be a huge hit because during the last 5 years, everyone has been waiting for the next big talent show.”