The Brain Being Adapted in Russia

AMSTERDAM/MOSCOW: Public broadcaster Russia 1 has commissioned a prime-time adaptation of The Brain from Endemol Shine Group.

Produced by Weit Media, Endemol Shine Group’s production company in Russia, the series will be known locally as Incredible People. The format showcases amazing skills and unbelievable feats where contestants compete for a cash prize by performing mental and physical challenges that are all but impossible for everyday people. The deal in Russia marks the eighth launch for The Brain, which following the debut in Germany has been produced in the U.S., China, Brazil, Spain, Italy and France.

Marina Williams, COO of international operations at Endemol Shine Group, said: “The Brain is a hugely entertaining and inspiring competition of extraordinary minds and jaw-dropping challenges. We are proud that Russia has become the premiere market in Central and Eastern Europe to feature the show and we look forward to its further roll out in the region.”

Yulia Sumacheva, CEO of Weit Media, added: “We are thrilled to partner with Russia 1 to bring this international format to our local audience. The Brain celebrates unique skills of ordinary people and we think Russian viewers will be enthralled with the feats that the contestants undertake.”