Something Special & The Gurin Company Pact for Family Singers

Seoul-based Something Special has entered into a co-development partnership with The Gurin Company for the unscripted global competition format Family Singers.

A one-hour, close-ended entertainment format, Family Singers sees four families of four compete over three rounds of singing challenges until only two families are left to compete in a sing-off in the final round. Each family has an opportunity to build money in their bank during each round, with the final winner, determined by the studio audience, taking home the prize money.

Family Singers will launch internationally at MIPTV.

Jin Woo Hwang, president and executive director of Something Special, said: “With families experiencing quarantine together during the pandemic, we wanted to shine a light on the importance of teamwork by bringing talented relatives to the stage to share their heartwarming stories and work together to win cash. Phil [Gurin] is the best industry veteran and there’s no better partner for this project. We look forward to bringing Family Singers to MIPTV format buyers in Cannes.”

Phil Gurin, president and CEO of The Gurin Company, said: “We always love entertaining formats where regular people can imagine themselves up on stage competing for their moment of fame, winning cash prizes and having fun. The opportunity to collaborate with my old friend Jin and his talented team enabled us to create what we think is currently missing in the marketplace—a big, splashy, self-contained singing game show where everyday families compete together. We are excited to launch at MIPTV before spreading out to the rest of the world.”