Snowman Productions Launches International Label

Snowman Productions, the creator of Married at First Sight, has launched an international label to develop new formats with broadcasters and producers worldwide.

Snowman Global will tap into the Red Arrow Studios-owned Danish production operations as it works with broadcasters and production companies—including sister outfits—to create new formats. Snowman Global will also assist Red Arrow Studios International in retaining rights to global format IP internationally, and will be looking for production partners in selected territories.

Married at First Sight, first commissioned by DR1 in Denmark, kickstarted the social-experiment genre and has spawned almost 30 adaptations, including in the U.S., the U.K., Germany and Australia.

Michael von Würden, managing director of Snowman, said, “We are delighted to be launching Snowman Global in time for MIPCOM 2019. Our ambition is to build on the creative expertise we have established for the Danish market, and take this out to the world with a separate, dedicated production label. We continue to be committed to producing the best TV for the Danish and Scandinavian markets, but also realize that our skills in creating noisy, exciting, ambitious formats have exciting commercial opportunities for a wide range of broadcasters around the world.”

James Baker, co-CEO of Red Arrow Studios, noted, “Snowman is simply a creative powerhouse, and the launch of Snowman Global is a logical next-step for them to extend their sights on creating for international networks—especially given the international success of their formats. The launch of Snowman Global signifies our strategy of supporting and building on the ambitions and expertise of our existing companies and creative heads, as a way of growing our business overall.”