Sky Italia Extends X Factor Rights

Sky Italia has signed a new two-year contract extension to its current deal with Fremantle to remain the exclusive home of The X Factor in Italy.

The new deal means Sky will broadcast two more X Factor editions. The 2024 final of the Sky Original show, produced by Fremantle, on Sky, NOW and TV8, reached the highest ratings in the last four years, with an average of 1.77 million viewers.

Overall, the 2024 edition closed with an average of 2.4 million viewers over seven days on Sky and TV8 (a growth of 22 percent compared to the last edition), making X Factor 2024 the best of the last four seasons in Italy.

Antonella d’Errico, executive VP of content for Sky Italia, commented: “Sky is continually pushing boundaries for our customers who demand and expect the best world-leading formats such as X Factor. We couldn’t be prouder of the 2024 edition, which we redefined from its core, enhancing its entertainment essence and quality. And the finale marked an historic turning point for the series, bringing this music competition outdoor to the iconic Piazza del Plebiscito in Napoli. This new deal, bringing ahead our solid partnership with Fremantle, allows us to guarantee that Sky’s subscribers continue to get unequaled access to one of Italy’s most loved entertainment shows, and we strongly believe these next exciting editions will also broaden its appeal to attract new audiences and fans.”

Marco Tombolini, CEO of Fremantle Italy, said: “This extension confirms our long-standing and thriving creative partnership with Sky where we will continue in our shared ambition to make X Factor even bigger and better. We look forward to producing more world-class entertainment shows for a further two years and always looking to find new ways together of engaging audiences by pursuing quality and using innovative cutting-edge technologies and content.”