SIC Commissions Portuguese Version of Don’t Tell the Bride


SIC in Portugal has secured the rights to produce a localized version of the relationship format Don’t Tell the Bride.

In each episode, a couple is given a set sum of money to pay for their wedding day, however, every single element of the big day has to be completed in three weeks—and only by the groom. The bride and groom have no contact during the three weeks and only see each other again when she walks down the aisle.

In a deal with NENT Studios UK, SIC will have the new Portuguese series in preproduction shortly to capitalize on the easing of lockdown restrictions in the territory. SIC also acquired season 14 of the original U.K. series, produced by Renegade for E4, as well as 27 episodes from the Irish version, produced by Coco Television for RTÉ. Previously, SIC licensed seasons 6 through 13 of the U.K. version.

Lucy Roberts, senior sales manager at NENT Studios UK, said: “This latest deal for Don’t Tell the Bride further endorses its status as an evergreen and universal format that readily transcends borders and cultures to entertain audiences. It has been a pleasure to work with SIC in getting this deal up and running so quickly and to also ensure it has ready-made episodes to broadcast while the Portuguese version is in production.”

Theo Wolf, acquisitions manager from SIC, added: “We are thrilled to move into production on our own version of Don’t Tell the Bride and cannot wait to share a series featuring local people and customs, plus unique Portuguese backdrops, with our viewers. Due to the coronavirus pandemic, we will be producing with new protocols and the wedding events themselves will naturally be managed a little differently. However, we will rise to the new production challenges and ensure our post-COVID-19 Portuguese series has all the emotion, engagement and entertainment that our viewers have come to expect from watching the U.K. version over the years.”