Shine Iberia Portugal Prepping New Competition Format


Shine Iberia Portugal is producing Mistura Beirão, a new reality competition show created in partnership with Portuguese liqueur Licor Beirão and broadcaster TVI.

The series, presented by Maria Cerqueira Gomes and Rui Simões and judged by drink expert Jaime Montgomery, sets out to discover the best cocktail maker in Portugal. It is set to debut on TVI on June 15.

The series will crown the best mixologist in Portugal and offer them the chance to attend the European Bartender School in New York.

Macarena Rey, CEO, Shine Iberia, said: “We have strong expertise in producing premium talent/competition formats in Portugal with the likes of MasterChef and creating world class branded entertainment, such as Hairstyle: The Talent Show with Alfaparf Milano Professional. Mistura Beirão is a fun, fresh take on this genre, and the incorporation of Licor Beirão, in partnership with TVI, has allowed us to explore a new field of expertise with some extremely gifted and creative contestants.”