Russian Pickup for Cleaning Masters

Global Agency has licensed the reality competition show Cleaning Masters to Joint Stock Company in Russia.

Created by Talya Production, the producer of Wardrobe Wars and Stylish Plus, the local series will be broadcast on UTV. The daytime show brightens up the dirtiest homes, with the contestants battling it out to clean up a dirty and messy house with the aim of winning a big prize.

The show has been optioned in the U.S., France, Spain, Greece and Germany, and 200 episodes have been aired in Turkey with high ratings.

Izzet Pinto, CEO of Global Agency, commented: “In this show, people will see how housework becomes fun. The first territory in the international market where it will be launched in Russia. The show continues with good ratings in Turkey. Since it is a new genre, we are seeing huge interest in the international market.”