Dori Media Group has granted RTL in Hungary ten years of exclusive broadcasting rights for the local adaptation of Power Couple.
Power Couple, a format created by Abot Hameiri, first launched in Israel in September 2016. It has since been adapted across the globe, with sales to Germany, Brazil, Slovenia, South Africa, Portugal, India, China, Croatia and Mexico in addition to Hungary, where it has run for two seasons. The deal between Dori Media Group and RTL in Hungary is for an unlimited number of future seasons.
Nadav Palti, CEO and president of Dori Media Group, said: “We are delighted with both the ratings and continuing international sales success of the Power Couple format. The sale of the format for a period of ten years proves once again the strength of the format and its relevance for now and many years to come. The format’s relevance across different territories and cultures is down to the emotional connection audiences make with the couples participating in the show, which keeps them tuning in each week. We are constantly looking to make the show more interesting and engaging for our viewers all over the world. We are delighted to see the continuing strong success of Power Couple in Hungary and hope that the audience will enjoy season three as it did with the first two seasons.”
Peter Kolosi, deputy CEO and programming director at RTL in Hungary, added: “The second season of Power Couple averaged 23.5 percent market share in the target demo group 18-to-49, and also provided excellent nonlinear results with more than 1.5 million video views. Based on the great success of the first two seasons, Power Couple is one of the favorite TV shows among Hungarian audiences. That’s why we are thrilled to announce that over the next ten years, new seasons of Power Couple will be shown on RTL in Hungary’s channels and we are also confident that the new seasons will be as successful as the first two were.”