NHK’s Cinderella Network Format Adapted in Myanmar

NHK Enterprises has licensed the makeover format Cinderella Network to Myanmar’s DVC (MNTV).

In Cinderella Network, YouTubers of the same generation are invited to the studio to share their practical and ready-to-use tips. The format connects people at home with the studio using the latest technology. This is the first time MNTV has adapted a Japanese format. The local version is currently being aired as a 14×45-minute weekly live show on MNTV every Saturday in prime time.

NHK producer Ishizawa Kaoru, the creator of the format, said: “We’re absolutely thrilled that Cinderella Network is being shown in Myanmar. We originally created this program with the hope that, through makeup, people will discover the true beauty within themselves and enhance their self-esteem. We would be so happy if this format could help people in Myanmar to further love themselves more.”

NHK Enterprises’ head of international sales, Yonemura Yuko, said: “The key to this format is that it connects people. It allows people to share the fun as well as know-how with others who are physically apart. We are grateful to MNTV for seeing and understanding that quality, especially under tough times like this with COVID-19 and so many other uncertainties around the world. We are happy to see that one of NHK/NEP’s format can bring smiles to people in another country.”

MNTV’s CEO, Zaw Thet Maung, said: “I’m really grateful to get the opportunity to bring the Cinderella Network format to Myanmar. Despite COVID-19 and a very tight schedule, the MNTV production team has been striving from preproduction to live broadcasting without losing its original aspirations and quality. I would like to thank the NHK team for their kind support, positive feedbacks and the trust they’ve placed in MNTV. I do believe that we can connect, share, and fulfill the wishes of all the Cinderellas across Myanmar.”