Media Ranch Grows Development & Sales Team


Media Ranch has tapped David Schiff to serve as a creative consultant for the European development of Honey in the Box and filled sales roles for the CEE and CIS territory and French Canada.

The paper format Honey in the Box, a Media Ranch HorsePower initiative, is part of the company’s recently announced exchange with South Korea’s FormatEast. Over the course of his 20-year entertainment production career, Schiff has developed, bought, sold, created, produced and oversaw more than 1,200 hours of broadcast television. In 2019, he headed up an internal game/format think tank at Fox Networks Group and previously served as senior VP of programming and development at Game Show Network.

Malgorzata Gudel was hired on as a sales consultant, representing all Media Ranch formats for the CEE and CIS territories. Gudel started her career at TVP and TV Puls in the programming and acquisition department in Poland. She’s also served as VP of sales in EMEA at The Story Lab and worked at the international sales team of Lagardère Studios in Paris, covering CEE & Russia, Italy and Germany. She will report to Tanja van der Goes, senior VP of distribution at Media Ranch, who heads the European operations of the award-winning format production and distribution company

Alexa Jorizzo, meanwhile, has been promoted in Montreal to head of sales for French Canada. Jorizzo will report directly to Media Ranch President Sophia Ferron. Maintaining her role as Media Ranch’s “Development Ninja,” managing all aspects of creative development, she will also continue to report to Philip Kalin-Hajdu, head of content for the company.

Van der Goes said: “David Schiff was a valued mentor to our Horsepower participants and we are excited to bring him on to develop Honey in the Box in Europe. This is the first deal from our FormatEast exchange. We hope to get the show into production next year. We are also very pleased to bring Malgorzata Gudel to our sales team. Her vast experience and connections in the CEE and CIS territories will take Media Ranch to the next level there.”

Schiff said: “Media Ranch knows how to bring dynamic new formats to life and I am pleased to help develop Honey in the Box with Tanja, Sophie and the team. The show is so much fun and has tremendous potential in Europe and all around the world.”

Gudel stated: “I am very excited to work with Tanja and the entire Media Ranch team to represent such a great portfolio of formats for the region, where audiences are sure to embrace many of the top-notch programs.”