Naked Entertainment to Remake Lifetime’s The Rap Game

Naked Entertainment has optioned a U.K. remake of The Rap Game from A+E Networks’ Lifetime brand.

The entertainment show is now in its fifth season in the U.S., where it is hosted by Jermaine Dupri. Naked Entertainment is developing a British version of the format that focuses on the music genre grime rather than rap.

The Grime Game (working title) will follow a structure without eliminations. It is filmed like a documentary, with a supportive atmosphere among its contributors. Joined by their managers in a residential recording studio, the musicians, who all have a major following online, must spin their own life stories into music.

Tom O Brien, Naked Entertainment’s director of development, said, “Chart-topping. Brit Award-winning. And spun from young people’s real-life stories. Grime is one of the U.K.’s most important—and also lucrative—musical movements. Now is a great time to celebrate it, by profiling the next generation of hungry performers.”

“A+E Networks is delighted to partner with the incredible team at Naked Entertainment on The Grime Game (working title),” adds Robyn Hurd, the VP of content sales for EMEA at A+E Networks. “With several recent wins under our belt, the formats division continues to broaden the global reach of our IP, and it wouldn’t be possible without stellar production partners such as Naked. The Rap Game has proven to be life-changing in the U.S. for young musicians looking to take their careers to the next level. We’re confident The Grime Game will work similar magic on the U.K. music scene!”