MIPCOM Spotlight: Twofour Rights

Twofour Rights is promoting the “Time Travel Television” brand, in which viewers get to see real-life transformations in an instantaneous time-travel format.

In Change Your Tune, for example, bad singers perform in front of a live studio audience. What’s been weeks of training for the contestants will be revealed to the viewers in an instant as the curtain rises and the singers perform again, this time singing to win the show and a cash prize. “Change Your Tune is a fresh and warm take on the traditional singing format,” says Melanie Leach, the chief executive of Twofour Group. “It’s a down-to-earth and relatable way of exploring singing ambitions.”

“It’s a popular genre delivered in a new and surprising way,” Holly Hodges, the company’s head of sales operations and VP of sales for North America, the U.K./Eire, Australia and New Zealand, says of Change Your Tune.

There’s also the personal-transformation show This Time Next Year and business series Give It a Year, in addition to the entertainment format A Night with My Ex. Extreme Cake Makers is another highlight for Twofour Rights. “We’ve once again fallen in love with cake and are returning to our special group of cake makers for a second season,” says Hodges. “The first season of Extreme Cake Makers sold into 60 territories, and we’re delighted to offer another 30 new hours of this highly addictive show.”

Hodges notes, “We deliver adaptable programming that rolls out across the globe but also has the scope to be truly relevant to viewers internationally.”

“This year we’ve really focused on a catalog of formats that can deliver big audiences for a competitive price,” adds Leach.