Mastermind Licensed into Estonia


BBC Studios has licensed the Mastermind format for a local treatment in Estonia for the first time.

The long-running quiz show is to air on TV3 Estonia, which is also home to local versions of Dancing With the Stars and The Great Bake Off. The channel has ordered 11 weekly episodes to air starting in March.

Teet Margna, the local host for formats such as Jeopardy! and Family Feud, is taking on the role of quiz master and will also produce the series.

Estonia marks the 12th territory to license the format, which has also sold to Australia, Ireland and Kazakhstan.

André Renaud, senior VP of global format sales at BBC Studios, said: “It’s really exciting to see Mastermind’s iconic black chair travel to Estonia. With Teet Margna as the quiz master, the series is set to test contestants’ knowledge to the limit, making for both an entertaining and nail-biting experience for our viewers at home.”

Signe Suur, CEO of TV3 Grupp Estonia, added: “It will definitely have Estonian viewers glued in front of television screens, among whom there are a lot of quiz enthusiasts. It is a great pleasure to have Teet Margna, the soul of the people’s favorite TV quiz games, take the lead in the show.”