Lip Sync Battle Heads to Portugal

Viacom International Studios (VIS) is partnering with Endemol Shine Group to bring a local version of Lip Sync Battle to Portugal.

Endemol Shine Iberia will produce Lip Sync Portugal Playback Total, which will air on SIC, Portugal’s second-largest commercial free-to-air broadcaster. The first episode of this local version of the popular singing show will be a live broadcast on Sunday, January 13.

This deal marks VIS’s first-ever format production in Portugal, and brings the total number of local adaptations of Lip Sync Battle to 22.

“Few shiny-floor formats connect with audiences around the world as consistently as Lip Sync Battle has, and it’s a testament to the show’s enduring success and adaptability that Endemol Shine and SIC have chosen to partner with us on a Portuguese version,” Laura Burrell, the head of formats for VIS, said. “We’re thrilled to be working with Endemol Shine Iberia on Viacom’s first-ever format commission in Portugal, and are confident that Portuguese audiences are going to love this local version of the smash hit even more than the original U.S. series.”

Helder Marques, executive producer of the show, added: “We are extremely excited to bring this iconic format to Portugal. It is not a coincidence that it has been successfully adapted in more than 20 territories. I believe that our viewers will be surprised with the high level of improvisation and performance skills of our celebrity guests.”