Tuesday, January 15, 2019
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Global Agency to Rep Israeli Game Show Upgrade


Global Agency has added to its distribution catalog Upgrade, a game-show format created by the Israeli production company Tanin Productions & TV.

Upgrade has aired in almost 20 territories around the world, including Norway, Denmark, Canada and Russia and Spain. Global Agency is looking to expand the format’s reach into major European territories, LatAm and the U.S.

In the format, a host rings random doors and offers people the chance to participate in a television game show to various prizes without even leaving their houses. After answering four out of five trivia questions correctly, the contestants are able to upgrade their home appliances. If they fail to do so, their home appliances are locked and they can’t use it for one month.

About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.


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