Eli Shibley has been tapped to handle global format sales for the Crave original comedy series Letterkenny.
New Metric Media, together with its production partner Bell Media, are working with Shibley to lead format partnerships in key territories such as Latin America, the Nordics, Spain, Benelux, Russia, Ukraine and CIS.
Shibley formerly managed international co-productions, partnerships and distribution for Global Road Television, where he built a full-service independent television studio in less than three years.
The appointment follows the pickup of the series as a Hulu Original and a recent German format deal completed by New Metric Media and WildBrain to ITV Studio’s Imago TV Film und Fernsehproduktion.
“We’re delighted to be partnering with Eli, who has a stellar reputation and proven track-record with successful international formats,” said Mark Montefiore, president of New Metric Media. “Following the tremendous success of Letterkenny in North America, we’re looking forward to expanding on the global growth of the series and bringing it to audiences worldwide.”
“There is a magic to the comedic sensibility of this show that at once can be both laugh out loud funny and also spiritually nourishing,” commented Shibley. “Growing up in small-town Ohio and having turned my curiosity about the world into my life’s work, I have had the fortune to see firsthand that there is a ‘Letterkenny’ in nearly every country on the map and I couldn’t be more thrilled to partner with New Metric Media, WildBrain, and the funny people of the world to bring local versions of this format to life.”