LEGO Masters Lands in China


Banijay Rights has signed up China as the latest country to adapt the competition reality format LEGO Masters.

The Chinese production company Long Qing Media has been commissioned to produce a first season of the show for Shenzhen TV, in a deal brokered by Huo Yuan Media (The Content Connected). Production is currently underway on the local adaptation.

The Chinese commission for LEGO Masters follows recent orders from TVNZ 2 in New Zealand, Atresmedia in Spain and TV 2 in Norway. In total, LEGO Masters has now been adapted for 15 international broadcasters.

Simon Cox, senior VP of acquisitions at Banijay Rights, said: “Taking proven hit LEGO Masters to a market like China marks a milestone moment for this incredibly warm, creative and joyful competition show that continues to build global momentum. We know this program will resonate strongly with a Chinese audience and we’re incredibly excited to work with our partners Shenzhen TV, Long Qing Media, Huo Yuan Media and the LEGO Group to make this happen.”

Tony Zhang, executive producer and VP at Long Qing Media, said: “We are thrilled to produce this show. The LEGO brand has a huge fan base in the Chinese market and all our teams are big LEGO fans. We want to bring this creativity, enthusiasm and positive spirit experiences together to audiences.”

William Tan, senior adviser at Huo Yuan Media (The Content Connected), added: “Our goal is to further bridge content between the Chinese and global markets. We found LEGO Masters, a global hit with all the right touchpoints to succeed in China. Connecting the right content with the right partner in China is what we do best.”

Jill Wilfert, head of global entertainment at The LEGO Group, added: “We are thrilled to be bringing LEGO Masters to China, along with our partners at Banijay Rights. We hope that families and fans in China will be inspired by the unlimited creativity and endless possibilities of the LEGO brick.”