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Keep It or Lose It Renewed in Brazil


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The Brazilian version of Global Agency’s Keep It or Lose it has been renewed by SBT for two more seasons.

The game-show format sees contestants choose prizes in a shopping mall and answer questions to hang on to them. Known locally as Comprar é Bom, Levar é Melhor, it has already aired in Brazil for four seasons.

Every episode features a different group of three or four people, such as family, friends or colleagues. First, the host gives the head of the group $15,000. They allocate the money and the group members go out into the shopping mall to choose their prizes. They will select items with different values, from $500 up to $4,500. When they return to the quiz corner, they will face seven questions that correspond to each prize. Answer correctly, and they keep the prize. A wrong answer, and that item is returned to the mall.








About Alison Skilton

Alison Skilton is an associate editor of World Screen. She can be reached at [email protected]

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