Keep It or Lose It Renewed in Brazil

ADVERTISEMENT

The Brazilian version of Global Agency’s Keep It or Lose it has been renewed by SBT for two more seasons.

The game-show format sees contestants choose prizes in a shopping mall and answer questions to hang on to them. Known locally as Comprar é Bom, Levar é Melhor, it has already aired in Brazil for four seasons.

Every episode features a different group of three or four people, such as family, friends or colleagues. First, the host gives the head of the group $15,000. They allocate the money and the group members go out into the shopping mall to choose their prizes. They will select items with different values, from $500 up to $4,500. When they return to the quiz corner, they will face seven questions that correspond to each prize. Answer correctly, and they keep the prize. A wrong answer, and that item is returned to the mall.