ITV Studios Strengthens Production Pact with Spain’s Boomerang TV


ITV Studios has expanded its production partnership with Boomerang TV in Spain, giving the producer exclusive production rights to all the non-scripted ITV Studios formats uncommitted in the territory.

The partnership comes as an answer to the growing demand for non-scripted productions in Spain. Boomerang TV, which has a longstanding relationship with ITV Studios Global Entertainment, has been producing multiple shows for the company for many years, including The Voice, The Voice Kids and The Voice Senior.

Maarten Meijs, president of ITV Studios Global Entertainment, said: “We strategically value the Spanish market for its strong appeal for non-scripted programming and bridge towards other Spanish-speaking parts of the world. There has always been a very good match for our non-scripted format catalog and we are therefore very pleased to be further strengthening ITV Studios’ global formats strategy by partnering with such a strong production company in Spain. We look forward to a great collaboration and to producing compelling content across all genres and for all platforms.”

Encarna Pardo, executive director of Boomerang TV Entertainment, added: “We are thrilled with this new agreement, as it will enable us to produce ITV Studios’ extensive catalog of formats—one of the most outstanding in the sector worldwide—here in Spain. This partnership will enable us to continue to work closely with the people behind such hit formats as The Voice, just as we’ve been doing in recent years.”