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ITV-Inter Medya’s Foray into Formats

Pelin Koray, sales executive at ITV-Inter Medya, talks to TV Formats Weekly about its production and international marketing of entertainment formats, a new line of business for the company. After several years of successfully selling scripted fare (notably, Turkish dramas) to the global market, ITV-Inter Medya recently decided it was time to try something new. …



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