Italian Treatment for Kitchen 50-50

India’s GoQuest Formats, a division of GoQuest Media, has optioned the cooking reality format Kitchen 50-50 to YAM112003, part of Endemol Shine Group in Italy.

Kitchen 50-50 is a cooking reality format that sees two home cooks or professional chefs duke it out in one kitchen to win a cash prize of $10,000 in every episode. The twist is that there is only one of each kitchen appliance and each contestant gets to use them on a first come, first served basis.

“Kitchen 50-50 represents an original take in the crowded world of food formats for television,” said Alberto Rossini, the general manager of YAM112003’s TV production department. “It’s lively, fresh and funny and we are very pleased to bring such a format to the Italian market.”

Vivek Lath, the managing director of GoQuest Media, added, “This is one of our first formats to be distributed worldwide after years of readymade content distribution. We are really glad to bring Kitchen 50-50 first to Italy and are confident of YAM112003 giving it the best treatment. The fun and drama in Kitchen 50-50 infuses tension of a reality and drama of a daily soap.”