Global Agency Scores Rights to Uprising Kitchen

Global Agency has landed the international rights to the Japanese cooking competition Uprising Kitchen from Yomiuri Telecasting Corporation.

The format sees a first-class chef, a housewife and a novice compete to produce the best dish. To even out the contest, the amateur cook is given a large amount of money to spend on ingredients, the housewife receives a moderate sum, and the master chef gets only a small amount.

To level the playing field even more, the master chef must work with a tiny counter, while the rivals have bigger areas. Also, throughout the competition, cards are drawn from a lottery machine to enable contestants to set challenges for their rivals.

“Uprising Kitchen is a new entertaining cooking show in our catalog,” said Izzet Pinto, CEO of Global Agency. “It is a battle between a first-class chef, a housewife celeb and an amateur cooking celeb. It is a successful format in Japan and appeals to the whole family with strong co-viewing. The budget-based cooking challenge adds an extra layer of excitement and creativity, as the contestants will have to come up with unique and innovative dishes that fit the theme. We believe it will attract the attention of audiences in many countries.”

Yoshikuni Kawada, division director of the content business department at Yomiuri Telecasting Corporation, added, “I am very proud of my team’s hard work to produce the great cooking show and its creativity. We are very thrilled to work again with Global Agency. Once their international reach is fused with our incomparable creativity, the world would be attracted to fantastic content made in Japan.”