Global Agency has acquired from TVP Poland Sanatorium of Love, a reality format that follows a group of lonely seniors as they set off to a picturesque health resort.
Created by Iwona Karpiuk and Piotr Poraj Poleski, Sanatorium of Love follows six elderly women and six men as they spend three weeks in a mountain resort, where they get to know one another and experience new adventures. The first season aired on Sunday evenings on TVP 1, with the second season set to bow in early 2020.
Izzet Pinto, CEO of Global Agency, said, “Sanatorium of Love is the new entertaining program in our catalog. We are happy to announce that our format won an award in Pitch & Play LIVE!. We believe it will attract the attention of audiences in many countries. Due to increasing life expectancy, the percentage of elderly people rises every year. Lots of elderly people live alone. Of course, they want to pursue an active lifestyle. I think it is a good chance for them to start new relationships despite all the prejudices. These create the best elements for a high-rated show. We have great confidence in this format.”
Monika Karasek, director of trade and international relations at TVP, added: “We are glad to observe the popularity of Sanatorium of Love among our viewers in Poland as well as enthusiastic reviews from international experts all over the world. We believe that the key to success is to combine several important TV trends: the idea of joyful seniorhood, a focus on health and the elements of a dating show. Sanatorium of Love aims to show the problem of discrimination against older people and proves that everyone can significantly extend their physical and mental fitness with appropriate actions.”