Global Agency Lands New Deal on Celebrity Dreams

Global Agency’s newly launched format Celebrity Dreams has been licensed in Romania by Zucchero Media.

The Zucchero Media team has produced local versions of formats such as Who Wants To Be a Millionaire? and Wheel of Fortune. During the MIPCOM launch event for Celebrity Dreams, Global Agency secured the first sales of the format, which was picked up for the U.S. It is planned to go on the air in 2025.

Global Agency’s CEO, Izzet Pinto, commented: “Celebrity Dreams is a format that will capture global attention. It fits seamlessly with Global Agency’s mission to deliver globally resonant entertainment. It has a broad universal appeal that speaks to audiences in every region. This format exemplifies Global Agency’s dedication to introducing fresh and universally engaging content to the market, designed to satisfy the wide-ranging tastes and preferences of viewers around the world.”

“Zucchero is one of the best production companies in Romania. We have known each other since the first days of Global Agency in 2006. They have produced so many big shows, and for us, Zucchero is the best partner to produce this show; because Celebrity Dreams needs great expertise in reality production, Zucchero will be the best solution for this show.”

Bogdan Nicolescu, artistic director and partner at Zucchero Media, said: “It is a pleasure for us to work with Global Agency in developing their new format, Celebrity Dreams. We have known the company since the beginning, and it’s one of the most powerful companies in the market. We believe so much in the program, and we hope to be the first in the world to broadcast.”