Naked, part of Fremantle, has hired Twofour alum Natalie McArdle as its new director of development.
McArdle was previously serving as the director of development at Twofour, leading the development team with a focus on creating new brands across factual entertainment, formats and blue-chip factual series. Prior to this, she was at Electric Ray as a head of development and executive producer and has worked for Tiger Aspect, BBC Three, Firecracker Films, Studio Lambert and Twenty Twenty.
McArdle said: “I’ve had a brilliant and busy year at Twofour, but the chance to create and exec shows at Naked was an opportunity I couldn’t turn down. It’s a hugely exciting time for the company and I can’t wait to join Fatima, Tom and their talented team to see what we can make together.”
Fatima Salaria, managing director at Naked, commented: “This is a really exciting time for Naked and we’re thrilled Natalie is joining us. She exudes energy and passion and her experience in developing inspiring ideas and producing great content is what we at Naked get excited about. Natalie’s reputation for creativity and originality is exactly what we’re looking for in our senior team.”
Tom O’Brien, creative director at Naked, added: “Nat is among the U.K.’s most successful and exciting creators and producers of unscripted content—to bag her is brilliant. 2021 is set to be an exciting & productive prospect with her working beside us.”