FremantleMedia Showcases Chinese Format in Cannes

CANNES: At this week’s MIPCOM, FremantleMedia is presenting to international buyers Familiar Taste, a new format co-developed by Zhejiang Satellite and Purity Media.

Familiar Taste sees celebrities prepare surprise meals for someone they admire. The show marks the first Chinese format that FremantleMedia has brought to market. The first season of Familiar Taste aired successfully on China’s Zhejiang Satellite earlier this year, with a second season already commissioned.

Vasha Wallace, the executive VP of global acquisitions and development at FremantleMedia, commented: “Familiar Taste is a beautifully warm and hugely emotional show that will have viewers laughing and crying in equal measure. It cleverly uses food as a means of saying thank you to those people we sometimes take for granted. This is the first time we’ve brought a Chinese format to the international marketplace and we’re really excited that we can support Zhejiang Satellite and Purity Media in providing a showcase for it at MIPCOM 2016.”

Hangying Yu, the director of the strategic development center at Zhejiang Satellite TV Station, said: “Familiar Taste conveys sincere emotions through delicious food and presents more possibilities of a food show to audiences by breaking the traditional ways to do it. It uses more interesting format design to genuinely let food and flavor express love and provide a more profound connection between food and emotion. We are so delighted that this Chinese format can be distributed to the world. And we hope that by this kind of culture spread, we could let the world better understand China.”

Jinma, the general manager of Purity Media, added: “I’m proud to say that Familiar Taste can be called a dark horse in the TV shows aired this year. The program is totally original and designed by our team based on tons of research and discussion. Both the critical acclaim and excellent ratings are the reasons why it has attracted such global attention. This show is so unique in that it’s not a conventional food show. Every ordinary dish contains a little untold touching story. That’s why Familiar Taste could attract those super stars’ participation and stand out in these years’ countless outdoor reality shows. Also I believe that the key element of the show is universal. People all have this kind of experience to feel love and pay gratitude by having a Familiar Taste.”