Fremantle & Astro Strike Family Feud Deal


Malaysian entertainment provider Astro has signed a deal with Fremantle to be the home of Family Feud Malaysia and produce multilingual versions of the format.

Production on Family Feud Malaysia is set to begin soon, with a premiere slated for mid-2023 on Astro. Adaptations of the format have already seen success across Asia in China, India, Thailand, the Philippines, Indonesia, Myanmar, Hong Kong, Cambodia and Vietnam.

Haryaty Rahman, senior VP of distribution for Asia, international, at Fremantle, said: “We’re so pleased to be able to share the news about this fantastic deal at Asia’s biggest TV market. Family Feud is the kind of format that really captures cultural nuances in a fun and often hilarious way, so we can’t wait to see the format air in Malaysia. Astro are a powerhouse, and the fact that they will produce multilingual versions of Family Feud Malaysia is a testament to their vision and aptitude to cater to Malaysia’s multicultural society.”

Agnes Rozario, director of content at Astro, added: “We are extremely pleased to announce our adaptation of one of the most beloved game shows in the U.S. as well as around the world. Family Feud has always been synonymous with entertainment for the family as family members get to play along while spending time together. The time is right for such a production that will engage our audience across all segments on a regular basis with opportunities for Astro customers to also participate and enjoy loyalty rewards. We are also taking the opportunity to produce the show in multilingual versions as we aim to highlight Malaysia’s unique diversity.”