Five Guys a Week Notches Up New Format Deals

Fremantle has closed several new agreements on the dating format Five Guys a Week, including a Danish treatment.

The series is being adapted for TV2 in Denmark, as well as for channels and platforms to be announced in Canada, Norway and Finland. These new sales follow on previously announced adaptations in Sweden and France.

Fast-tracking the “getting to know you” period, Five Guys a Week follows as one single girl invites five guys who are looking for love to move into her home and live with her for a week, all at the same time, all under one roof. Each day, she will have to eliminate one of them, whittling them down to the last man standing. It was created by Label1 for Channel 4 in the U.K.

Rob Clark, director of global entertainment at Fremantle, said: “The fact that multiple sales were secured before Five Guys a Week was broadcast in the U.K. is a testament to the show’s fantastic storytelling and authenticity. I’m so proud to see that U.K. audiences have fallen for the series, and I’m confident that audiences around the world will be equally swept away by its unique and simple concept.”

Simon Dickson, co-founder and creative director at Label1, said: “The popularity of Five Guys a Week in its launch territory, the U.K., particularly amongst young viewers, is hugely encouraging. It’s a reminder that however challenging life can feel, viewers will always need to escape and feel entertained. Human attraction and interpersonal connections are what makes the world go round. This simple, heartfelt, laugh-out-loud new format has come along at just the right time for us all.”