Endemol Shine Israel Sets Avatar-Based Dating Format


Endemol Shine Israel has developed a new dating format, Mystery Star Date, that allows celebrities to use personalized avatars to hide their identities.

The use of virtual avatars allows celebrities to be themselves without worrying about non-famous suitors’ intentions and preconceptions. At the end of the series, once a bond has been formed, the famous person’s true identity is revealed.

Amir Ganor, managing director of Endemol Shine Israel, said: “Testament to our team’s creativity, led by Lee Gaon, this innovative format utilizes [motion-capture] tech to alter how we approach dating. Given its uniqueness and cultural relevance, we anticipate strong interest from the market, particularly as consumer use of virtual reality is only set to grow.”