Dori Media Picks Up Fashion House

Dori Media Group has signed an agreement with Laflia to distribute the daily reality show Fashion House (Corte y Confeccion).

The reality fashion show looks for the best talent among self-taught, amateurs, students and professionals with careers related to fashion design. The contestants compete to create the best clothes and are restricted in time, materials and themes. Their designs are judged by quality and uniqueness, but also the ability to adapt to stressful tasks. One or more designers are eliminated each week.

The first season aired from January to June 2019 on Canal 13, reaching a 45-percent share and 9 rating points. Season two has already been released in a daily afternoon slot.

Nadav Palti, CEO and president of Dori Media Group, commented: “We are delighted to see the resounding success of both seasons of Fashion House in Argentina. The reality show is among the most-watched in the country and has a great potential to travel across the region and the globe. The partnership with Laflia brings a great contribution to our efforts to make the show even more popular.”

Marcelo Tinelli, TV host and owner of Laflia, commented: “I am always very commendable with the level of Argentine television because I know firsthand about the ability and commitment of the professionals who work there. Corte & Confection is a program that is full of sensitivity and art; it transmits humanity that brings it very close to the audience, and also takes away that veil of frivolity to the fashion world while showing the vocation that so many people have for this profession. I think the reality show format, so popular in recent years, also brings a very balanced formula to make the show gain further success.”

Federico Facello, CEO of Laflia, commented: “I am very proud that Laflia has opted for its own product such as Corte & Confection, and the reward is the recognition of the public. I believe that this type of format, so agile and dynamic, adapts perfectly to the new trends and demands of the market; and that is a fundamental element of its appeal. The satisfaction with the product commits us more than ever to continue focusing on quality and creation of our own formats, which is an easy task as we love television and our enthusiasm is renewed season by season.”