Guess Who? Game Set for TV Adaptation


Endemol Shine North America is teaming with Hasbro’s Allspark Pictures to develop the classic identity-guessing game “Guess Who?” into a new unscripted game-show format.

The two studios have reimagined the game into a format for both the U.S. and international marketplace. In each episode, contestants make snap judgments based on intuition and clues in an effort to win cash prizes.

One of Hasbro’s most popular games of all time, “Guess Who?” originally launched in 1979 and has totaled more than $500 million in sales since. It’s sold in more than 28 countries worldwide and last year alone, “Guess Who?” sold more than 2 million units globally.

In the original guessing game, each “Guess Who?” player chooses a mystery character and then using yes or no questions, they try to figure out the other player’s mystery character. When they think they know who their opponent’s mystery character is, players make a guess. If the guess is wrong, that player loses the game.

“’Guess Who?’ is a game that I loved playing when I was growing up and that I’m now playing at home with my friends and family,” said Sharon Levy, president of unscripted and scripted television at Endemol Shine North America. “We’ve reimagined the show with our partners at Hasbro to create a game with knockout visuals, huge surprises and hilarious reveals that’s just as fun to watch, as it is to play.”

“’Guess Who?’ has been a universally loved brand for the past 40 years and continues to win over new fans of every generation,” said Stephen Davis, executive VP and chief content officer for Allspark Pictures. “We are very excited to be working with Endemol Shine to expand the game’s fun-filled design into a highly entertaining game show the whole family can enjoy together.”